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As India’s esports industry grows at a faster rate than the global esports industry, India is also stepping up the growth of its prize pool. (iStock image)

The esports industry is expected to grow 46% CAGR to quadruple from Rs 2.5 billion in 2021 to Rs 11 billion by 2025. Tournament sponsorship and syndication revenues are expected to increase 45% CAGR to reach Rs 3.5 billion by 2025.

According to the EY report, “Ready. Together. Game ON! ‘, As the number of esports tournaments targeting a growing audience and player base increases, advertisers and agencies should leverage the esports tournament audience to gain reach and in engagement with the public. Streaming advertising revenue is expected to quadruple to 6.5 billion rupees by 2025, generating the bulk of esports revenue.

As esports tournaments become more competitive, they attract more viewers and support from players and the public. There are currently more than 14 esports streaming platforms, it is expected to cross 20 platforms by 2025. While the current audience is 17 million, by 2025, over 85 million Unique viewers will watch esports tournaments in the country, comprising about 10 percent of the global esports audience.

The prize pool is expected to reach Rs 1 billion by 2025. The prize pool in India is expected to increase by 66% CAGR to reach Rs one billion. As India’s esports industry grows at a faster rate than the global esports industry, India is also stepping up the growth of its prize pool. India’s esports prize pool represents only 0.6% of the global prize pool, but is expected to reach almost 2% by 2025. Fund growth remains one of the most important factors and incentives to attract new players. serious players.

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Ashish Pherwani, Partner and Media and Entertainment Leader, EY India, said, “Electronic sports in India has a great growth story. As a skill game accessible indoors and on the ubiquitous mobile phone, it gained popularity during the blockages seen in 2020 and 2021. As a result, it has become an attractive option for brands to connect with a young and empowered audience.

The report adds that as eSports becomes a viable profession for young people, the number of players participating in eSports is expected to increase by 78% CAGR by 2025 to reach 1.5 million players and 250,000 teams. Growth will be propelled by higher cash prizes, more games, localization, regional adaptation and growth in infrastructure for smartphones, laptops and broadband. Unlike the West, mobile phones are the preferred device choice for eSports in India, with over 90% of eSports players participating in mobile esports tournaments.

E-sports will generate a total economic impact of over Rs 100 billion over the next four years through investment, direct industry revenues, in-app purchases and other revenues, the report adds. The games popularized by esports tournaments will generate around Rs 14 billion in in-app purchase revenue and the industry is also expected to generate over Rs 300 million in ancillary revenue including licensing and merchandising revenue and player salary revenue. by 2025.

The esports industry is expected to create more than 11,000 direct and indirect jobs by 2025. In addition to specializing in gaming skills and game theory, the esports industry will also create opportunities and open up the world. path to new sources of revenue in licensing and merchandising, player salaries and event management in the years to come.

Countries such as the United States, China, Germany, South Korea and Sri Lanka have realized the impact of e-sports on the economy and recognized e-sports as a professional sport and developed policies to harness the potential, the report notes.

Electronic sports create an opportunity to strengthen India’s soft power globally as large-scale organizers such as Asian Games and South Asian Games have added e-sports to their list of competitions official, he added.

India’s esports viewership has doubled to 17 million in 2020, while the prize pool has increased by 25-30%, according to industry estimates.

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