Parisian brand AMI shows models on the banks of the Seine for fashion week

AMI presents the Women’s Spring / Summer 2021 collection during Paris Fashion Week

PARIS (Reuters) – French fashion label AMI pushed the boat for its latest fashion show in Paris on Saturday – hosting its parade on the banks of the Seine at dusk.

The brand, founded just under 10 years ago by designer Alexandre Mattiussi, is one of a reduced number of collections featuring physical events this season, after some labels have switched to digital displays and videos for the Paris Fashion Week.

Models, including regular Parisians, paraded AMI’s latest looks on the riverside quay, in front of guests from a barge, surrounded by romantic Paris bridges where passers-by stopped to watch. Several screens inside the boat allowed the public to see the track up close.

The collection was the brand’s first major womenswear collection, which first burst onto the scene with menswear.

Looks included long black dresses, beige suit sets, plaid shorts and pencil skirts, while several models wore ruffled pastel dresses with a Pierrot-style collar.

“We have to celebrate a little bit, when you have this kind of crisis it’s very easy to fall into some kind of depression,” Mattiussi said in a pre-show interview, adding that he was eager to get back on the catwalks. despite the coronavirus. pandemic.

“I feel like there’s a challenge and a responsibility to look up and look at the light and maybe participate in that kind of ‘starting over’. “

Masked guests, who were offered hydroalcoholic gel upon arrival – with 140 in attendance for 600 or AMIs could usually invite – included “Game of Thrones” actress Maisie Williams, who also watched Christian’s show. Dior earlier in the week. French actress Emmanuelle Béart was also present.

(Reporting by Elizabeth Pineau, Michaela Cabrera and Sarah White, editing by Hugh Lawson)

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