Levi’s Bows hiking boot; PETA targets animal welfare commitments – Sourcing Journal

Recycled and recyclable materials are the key ingredients of Levi’s latest shoe company.

The heritage denim brand has partnered with The Woolmark Company, a subsidiary of Australian Wool Innovation, a nonprofit that conducts research, development and marketing on behalf of approximately 60,000 wool producers , to develop a Woolmark certified hiking shoe described as both high performance and durable.

Made with Leather Working Group certified nubuck uppers, Levi’s Men’s Torsten Quilted Hiking Boots are lined with 100% natural Australian merino wool felt, a renewable, biodegradable and recyclable fiber known for its natural breathability and moisture management properties.

The shoe’s inner liner is designed to maintain structure and shape, while rubber outsoles and recycled OrthoLite insoles provide a “naturally smooth ride,” Levi’s said. Environmentally friendly Cordura is used in the construction of the shoe to improve durability.

The boot, which costs $ 164 (or 120 pounds), is available in stores and Levi’s website in European markets.

The inclusion of merino wool in the Levi’s boot, according to John Roberts, CEO of Australian Wool Innovation, highlights the fiber’s versatility and enduring footprint, qualities that are increasingly important to consumers.

“Merino wool is more and more present in the world of the younger generations, who care not only about performance but also about sustainable and environmentally friendly materials,” he said.

Levi’s Torsten Quilted Hiker
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A sustainability report released in September discusses Levi’s renewed commitment to sourcing wool, down and leather in accordance with best practices in animal welfare and environmental sustainability. In the report, Levi’s says it meets credible third-party standards and “explicitly prohibits the use of materials from vulnerable, threatened or endangered species.”

By 2025, he has made a commitment that all new wool in new products will be Responsible Wool Standard certified.

The guidelines also state that all animal materials in new products must come from animals raised for meat production, with the sole exception of materials from recycled raw materials or those that can be safely harvested and cruelty-free without slaughter. The company added that it will improve the traceability of its animal materials.

However, Levi’s updated animal welfare guidelines have drawn the wrath of People for the Ethical Treatment of Animals (PETA). In response to Levi’s latest animal welfare guidelines, PETA recently submitted a shareholder resolution asking the company to commission a report on the slaughter methods used to procure leather so the organization can determine whether or not they meet the new brand standards.

“If animal welfare and transparency really matter to Levi’s, he should jump at the chance to publicize these practices,” said Tracy Reiman, executive vice president of PETA. “PETA pushes Levi’s to honor its commitments, and we remind you that every time leather is involved, there is cruelty in every stitch.”

The animal rights organization has long pressured Levi’s to step up its animal welfare efforts, calling on the company to stop using leather patches. In 2019, PETA bought just enough stock to submit shareholder resolutions and gain speaking rights at Levi’s annual meetings, giving him more influence over the company’s procurement processes.

When the organization voiced its concerns at an investor meeting in September, Levi’s said leather comprises “a small fraction” of the raw materials it uses and ensures “health and safety.” welfare “of the animals in question,” in accordance with international animal welfare standards. He added that he still has a long way to go in growing responsible fibers and is committed to continuous innovation.

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