Hoping to land big prizes, David Zwirner’s new online tool connects gallery experts with art owners looking to sell

Continuing its expansion into the secondary market, David Zwirner has unveiled a new online tool that connects gallery experts with art owners looking to sell.

Shipments, as the free portal is called, went live today. A simple form, it asks users to submit information about an artwork they’re looking to sell, such as where the piece came from and its measurements. Then, a member of Zwirner’s new secondary marketing team will contact you with an assessment and a sales proposal.

The idea, explained Kristine Bell, the gallery’s senior associate and head of the secondary market department, is to attract high-level submissions with a “more personalized and low-key service where discussions of artwork values , sales opportunities and marketing strategies are tailored to each client’s individual needs,” she told Artnet News in an email.

“Our clients constantly ask us to find specific works of art to fill the gaps in their collection,” she said, adding that “the demand for high-quality inventory on the secondary market has increased dramatically” these last years. “This consignment portal will help us expand our business opportunities to meet the demands.”

Untitled (c. 1963), which was featured on David Zwirner’s Exceptional Works platform. ©Robert Ryman. Courtesy of David Zwirner.” width=”1014″ height=”1024″ srcset=”https://news.artnet.com/app/news-upload/2022/05/RYMRO0089_V1-1014×1024.jpeg 1014w, https://news.artnet.com/app/news-upload/2022/05/RYMRO0089_V1-150×150.jpeg 150w, https://news.artnet.com/app/news-upload/2022/05/RYMRO0089_V1-297×300 .jpeg 297w, https://news.artnet.com/app/news-upload/2022/05/RYMRO0089_V1-32×32.jpeg 32w, https://news.artnet.com/app/news-upload/2022/05 /RYMRO0089_V1-50×50.jpeg 50w, https://news.artnet.com/app/news-upload/2022/05/RYMRO0089_V1-64×64.jpeg 64w, https://news.artnet.com/app/news-upload /2022/05/RYMRO0089_V1-96×96.jpeg 96w, https://news.artnet.com/app/news-upload/2022/05/RYMRO0089_V1-128×128.jpeg 128w” sizes=”(max-width: 1014px) 100vw , 1014px”/>

Robert Ryman, Untitled (c. 1963), which was featured on David Zwirner’s Exceptional Works platform. ©Robert Ryman. Courtesy of David Zwirner.

Bell, which has been part of the premier gallery for more than two decades, was tapped to lead the aftermarket division when it was established last year. Other members of the department include Meghan Hill, the gallery’s senior sales manager; Katherine Lukacher, Director of Aftermarket Online Sales; Alexandra Whitney, Head of Global Research; Kelly Reynolds, Senior Director of Operations, Exhibits and Registration; and Cy Amundson, Director of Artwork Management.

Lukacher, who previously led online sales at Phillips, called the portal an “immediate priority” when he joined Zwirner in 2021.

Urgency makes sense. Secondary market sales make up a surprisingly high proportion of the gallery’s business: 40%, according to Bell, who said primary sales from Zwirner’s stacked list made up the rest.

Secondary market sales have been an integral part of the business since the gallery was founded in 1993, David Zwirner said in a statement. The new Consignments platform also owes to the gallery’s continued investment in the digital space, which he called “an exciting growth driver for the gallery over the past three years.”

The portal follows on from the online viewing room for the gallery’s exceptional works, which launched in May 2020 to showcase popular aftermarket pieces. “I see this as a moment to change the way people think about the online space,” Zwirner told Artnet News at the time.

A year ago, the gallery also launched Platform, a click-to-buy online marketplace that provides a resource for other galleries to sell their wares.

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