Purchasing power parity theory

Definition of the parity price

What is the parity price? The parity price refers to a price level that fixes two assets or securities of equal value. It is a concept that is used in several markets, including fixed income, stocks, commodities and convertible bonds. For convertible bonds, the concept of parity price is used …

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Status quo approach sabotages Marketing, Marketing & Advertising News, AND BrandEquity functions

The business as usual approach sabotages the marketing functions. The quest for customer engagement has left marketers with mountains of data, bloated piles of martechs, and clueless customers. With the trust, privacy, and choice now guiding buying decisions, marketers need to re-evaluate whether they are customer-centric. To win, serve, and …

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