When the pandemic hit in March, many companies like Jos. A Bank and Men’s Wearhouse filed for bankruptcyothers like Bronx designer Chuks Collins have turned to creating new styles of clothing.
collins31, from Crotona Park, launched her formal wear company Chuks Collins in 2015 and has clients in London, the US and Milan.
However, the Nigerian native told the Bronx Times that when COVID-19 arrived he knew he had to adapt. Recognizing that thousands of people are working virtually, he started creating a new line of clothing that makes people feel comfortable and look professional at home.
“I was thinking about how to make more change and bring the clothes back to where the person is,” he explained. “I said I was going to create this lifestyle brand that fits every aspect of you.”
Thus, from June to November, he developed his new eco-friendly collection called The Athletic Side of Us (TASOU), which will be officially launched on January 21, 2021.
The athleisure line focuses on versatility and what’s working right now of zoom calls and social distancing. The collection has dresses, t-shirts and sweatshirts for all people, genders, races, sizes and personalities.
All materials used are sustainably sourced, produced and manufactured from recycled materials to provide fashion that is good for the planet.
Influenced by his ethnic background, he draws inspiration from the lost kingdom of Benin, a region in southern Nigeria, whose architectural design pays homage to mathematical and geometric forms, similarly reflected in TASOU designs.
Collins is excited about TASOU’s debut and thinks people around the world will enjoy it. He plans to continue making active streetwear after the pandemic is over.
“I consider clothes an essential part of existence,” he said. “I saw it as an artistic project. I feel like it’s going to be a movement for people who dress up.
This story first appeared on our sister post bxtimes.com.